Simpolo’s Holi-themed campaign, “Jamm ke Khelo, Tile hai Simpolo,” has secured the 35th position in IMPACT’s Top 75 Campaigns of 2025, earning recognition for its culturally rooted narrative and smart product integration.
Released during Holi, the film addresses a familiar post-festival problem stubborn stains, lingering odours, and the inevitable complaints that follow a society celebration. The story centres on a housing society secretary whose anxiety peaks as colours, water and chaos take over the premises. His worry soon turns into relief and joy when Simpolo’s non-slippery, easy-to-clean tiles make post-party cleanup effortless, keeping both residents and cleaners satisfied.
By tapping into a real-life consumer insight—how difficult it is to clean floors after Holi celebrations—the campaign uses humour and everyday situations to showcase the functional benefits of Simpolo tiles. The narrative cleverly balances festive exuberance with practical problem-solving, making the product the silent hero of the story.
The campaign was curated by Sideways Consulting, with the creative leadership led by Sameer Sojwal and Nilay Moonje.
For the 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns across parameters such as narrative clarity, creative execution, originality, production quality, and overall impact. Simpolo’s Holi film stood out for its relatable storytelling and effective demonstration of product performance within a culturally relevant moment.
