EnAble India’s campaign, “From The Heart. For The Head,” has secured the 34th position in IMPACT’s Top 75 Campaigns of 2025.
The campaign draws attention to how people with disabilities continue to be excluded from everyday shopping and dining experiences due to inaccessible design. Anchored in the idea of the Purple Economy, the initiative reframes persons with disabilities as a significant and often overlooked consumer segment with real spending power, rather than viewing them solely as beneficiaries of support systems.
Conceptualised and executed in-house by Lowe Lintas, the campaign’s creative direction was led by Arpan Bhattacharyya. Through a sharp, insight-led narrative, the work highlights the commercial and cultural cost of exclusion, urging brands and businesses to rethink accessibility as both a design and business imperative.
For the 2025 rankings, the IMPACT editorial board evaluated hundreds of campaigns across key parameters including narrative clarity, creative execution, originality, production quality, and overall impact, placing EnAble India’s effort among the most influential campaigns of the year.
