Aadyam Handwoven, the corporate social enterprise by the Aditya Birla Group dedicated to preserving India’s weaving legacies, today announced Bollywood actor Sobhita Dhulipala as the official brand ambassador.
Speaking on this association, Manish Saksena, Business Lead at Aadyam Handwoven, said, “Aadyam has always stood for the people behind the loom, the cultures that shape our craft, and the traditions that continue to evolve. Sobhita is a woman of today who exemplifies this thinking with an innate sensitivity that is in tandem with our narrative. Her connect to handlooms is personal and intuitive, and her presence strengthens our endeavour to make Indian craftsmanship aspirational for a new generation.”
Sobhita Dhulipala expressed her excitement about the collaboration, saying, “I’ve always believed that craft carries emotion. When something is made by hand, it holds the imprint of the person who created it. Aadyam’s work with weaving communities, combined with its philosophy of celebrating culture in all its forms, makes this association very special for me. I am honoured to lend my voice to a brand that champions artistry with purpose.”
Aadyam Handwoven is a corporate social enterprise from the house of Aditya Birla working with weaver communities in India with a vision to create a self-sustaining ecosystem.
