TrucksUp, an integrated digital platform for India’s trucking ecosystem, has appointed actor Ajay Devgn as its brand ambassador, marking a new phase in the company's brand-building efforts.
The partnership brings together the actor, known for his strong connect with audiences across urban and rural India, and TrucksUp, which aims to transform the trucking ecosystem through technology, trust and innovation. The company expects the association to strengthen its connection with the transport community and expand its visibility among truck owners, drivers, fleet operators and other logistics stakeholders across the country.
The collaboration is centred on TrucksUp’s ‘Ab Apni Chalao’ campaign, through which the company aims to position itself as a one-stop platform supporting the commercial vehicle ownership lifecycle. The initiative will focus on building brand awareness, customer trust and recall, while expanding the company's reach among truck owners, drivers, fleet operators, transporters, MSMEs, business associates and logistics companies.
Ajay Devgn's mass appeal and perceived authenticity are expected to help the campaign reach audiences across metros, Tier-II and Tier-III cities, as well as key logistics corridors.
Speaking on the announcement, Sarthak Elwadhi, Co-founder, TrucksUp, said, “Ajay Devgn's association marks a defining milestone for TrucksUp. His credibility, resilience, and strong connection with people perfectly align with our vision of empowering India's transport community through technology and trust. More than a celebrity endorsement, this partnership strengthens our emotional connection with truck owners and transporters. Through our campaign, 'TrucksUp – Ab Apni Chalao,' we aim to inspire greater confidence in digital adoption while reinforcing TrucksUp as the most trusted platform for India's trucking ecosystem.”
The association is also expected to strengthen TrucksUp's credibility among industry stakeholders, including OEMs, financial institutions, insurance companies, fuel partners and government bodies. By partnering with Ajay Devgn, the company aims to deepen consumer confidence and position itself as a dependable brand supporting India's transport community.
.jpg)
