Instamart has rolled out its second campaign film featuring actor Ajay Devgn to announce that the Quick India Movement Sale is officially live across the Instamart and Swiggy apps.
Taking a lead from the earlier ad film that recreated Ajay Devgn’s Bollywood debut, split a step further, he appears in an infinite avatar, multiplying on screen through AI in this fresh chapter. The film sees Devgn step into a surreal limbo, surrounded by his own duplicates, all locked in a striking split, a playful nod to his legendary Bollywood debut.
As the camera hovers over each Devgn, the actor quips, “Aur agar aap soch rahe hain ki itne saare Ajay kyu hain! Well, because AI. Ajay Infinite.” The crescendo builds with all the Ajays declaring in unison: Instamart Quick India Movement. Daud ke discount lega India, in just 10 minutes.
Running from September 19–28 across the Instamart and Swiggy apps, the platform’s first-ever annual mega sale promises shoppers unbeatable 50–90% discounts with lightning-fast 10-minute deliveries across categories including smartphones, electronics, kitchenware, beauty, and toys.
Speaking on the campaign, Mayur Hola, VP - Brand Marketing at Swiggy, said, “Ajay Devgn’s split launched him into Bollywood, and now it launches India’s quickest sale. The first film tapped into nostalgia, while this second one dials it up with a futuristic, AI-powered twist. By multiplying Ajay into infinity, we’ve multiplied the excitement and the energy of the Quick India Movement Sale. This one’s built to grab eyeballs — just like the sale itself. Instamart has always stood for speed and value, and this campaign is that promise brought to life in the most entertaining way possible.”
Commenting on his association with the campaign, Ajay Devgn said, “Instamart has always found new ways to innovate, and now they have given my ‘Phool Aur Kaante’ stunt a twist. The Quick India Movement is all about bringing speed and ease to everyone!”
