Allied Blenders and Distillers (ABD) has appointed Bikram Basu as Group Chief Marketing and Innovation Officer and Senior Management Personnel (SMP), effective August 1, 2026.
In his new role, Basu will continue to oversee the operations of ABDM while taking on expanded responsibilities across the group's marketing and innovation functions.
Basu brings nearly three decades of experience in the alcoholic beverages industry. He joined ABD nearly 11 years ago, after spending 14 years at Pernod Ricard India. He began his career with United Spirits, where he worked for six years.
Over the course of his career, Basu has held leadership roles spanning business and brand strategy, marketing and sales, contributing to the growth of several brands in the Indian alcoholic beverages market.
Beyond his corporate career, Basu has also been associated with the Confederation of Indian Alcoholic Beverage Companies (CIABC). He served as the industry's apex body's Vice-Chairman from 2015 to 2018 and continues to be a member of its board.
