Rajiv Dubey, Head of Media at Dabur India, expressed deep sadness over the untimely passing of YAAP Co-founder Atul Hegde, remembering him as a leader who brought warmth, energy and a strong passion for shaping the marketing ecosystem.
Recalling his recent interaction with Hegde at the e4m Marketing Leaders Meet in Goa, Dubey said Hegde stood out for his approachable nature and enthusiasm for building and transforming the industry.
Sharing his condolences, Dubey said:
“Shocked and deeply saddened to learn of the untimely passing of Atul Hegde. I had the privilege of meeting him just a few weeks ago at the e4m marketing leaders meet in Goa. He came across as warm, approachable, and full of energy, with an infectious passion for building and transforming the marketing ecosystem.
His passing is a profound loss for our industry. My heartfelt condolences to his family, friends, colleagues, and the entire YAAP team. May his soul rest in peace.”
