The Board of Control for Cricket in India (BCCI) has increased the reserve price for its title sponsorship rights to ₹4.9 crore per match, a 15% rise from the previous base price of ₹4.2 crore, according to media reports citing sources.
The board has also raised the reserve price for associate partner rights from ₹82 lakh to ₹95 lakh per match. The base price for each associate partner slot will now stand at ₹33.3 crore.
The revised pricing comes after the BCCI invited bids for title sponsorship rights covering its domestic and international cricket events, reflecting the continued commercial value of Indian cricket properties.
