boAt, an Indian audio and wearables brand, announced its entry into the kids' lifestyle technology category with the launch of its new Kid Series, led by Sailor Nav, a connected smartwatch designed to help parents stay connected with their children through intelligent location tracking, communication and safety features. The new portfolio also includes Sailor Play, kid-friendly wireless headphones designed for safer listening and all-day comfort, marking another step in boAt's expansion beyond personal audio into purpose-driven lifestyle technology.
The launch comes as modern parenting continues to evolve alongside technology. From online learning and entertainment to staying connected on the go, digital devices have become an integral part of children's everyday lives. As a result, parents are increasingly seeking age-appropriate technology that prioritises safety, comfort and ease of use while encouraging children's growing independence.
Created with the everyday needs of modern families in mind, the Kid Series is centred around Sailor Nav, a connected smartwatch that combines real-time location tracking, communication and safety features to help parents stay connected as children become more independent. Complementing the smartwatch is Sailor Play, wireless headphones designed around safe listening and lasting comfort for music, stories, learning and everyday entertainment.
Commenting on the launch, Gaurav Nayyar, CEO, boAt, said, "Technology has become an increasingly natural part of childhood, shaping how children learn, play and stay connected. At the same time, parents are looking for products that are designed specifically for younger users balancing safety, comfort and meaningful connectivity. With the Kid Series, we've created technology that supports children's curiosity and growing independence while giving parents greater confidence and peace of mind. It reflects our commitment to building products that seamlessly fit into the everyday lives of modern families."
The Kid Series marks another milestone in boAt's successful expansion across the consumer lifestyle technology spectrum. Having established category leadership in personal audio and wearables, the company has steadily diversified its portfolio with products across charging solutions, home entertainment and personal grooming products. This continued expansion reflects boAt's strategy of building a comprehensive consumer technology portfolio by identifying emerging lifestyle needs and delivering thoughtfully designed products that seamlessly integrate into consumers' everyday lives.
