BULLET App Appoints Saatvik Goel as EVP for Marketing and New Initiatives

Bullet has announced the appointment of Saatvik Goel as Executive Vice President, Marketing and New Initiatives.

Goel has been appointed by ZEE Entertainment Enterprises and will work closely with the Bullet Microdrama app team as part of the mandate. He brings over a decade of experience in scaling startups and new-age platforms, with expertise in agile, insight-led and outcome-driven marketing.

In his new role, Goel will lead marketing and growth for BULLET, focusing on building a distinctive brand identity, driving user acquisition at scale, and strengthening the platform’s position in the short-format, mobile-first storytelling segment.

Commenting on his new role, Saatvik Goel said, "BULLET Microdrama app is building in a space that is at an inflection point globally. The opportunity to shape consumer behaviour and establish a new storytelling format in India is incredibly exciting. I look forward to building a strong brand, driving growth, and making BULLET Microdrama app a daily habit for audiences."

Azim Lalani, Co-founder, Bullet Microdrama app, said, "We are excited to have Saatvik join the BULLET Microdrama app leadership team. As a new and evolving format, microdrama demands speed, experimentation, and deep consumer understanding. Saatvik’s experience in scaling new-age platforms will be instrumental in accelerating growth, strengthening our market presence, and helping us build this category in India."