Charles & Keith Group has appointed Aniko Andras as its Global Marketing Director, as the company looks to strengthen brand engagement and enhance customer experience amid its global expansion plans.
Andras joins the fashion group with more than two decades of international marketing experience across the technology, beauty and consumer health sectors. In her new role, she will focus on deepening customer connections and driving brand growth across markets.
Announcing the move on LinkedIn, Andras said: “I’m humbled and excited to join Charles & Keith Group to help deepen brand love and elevate the customer experience — together with the incredible teams of the Group.”
Most recently, she spent nine years at Meta, where she served as Regional Client Partner for Asia-Pacific, Global Luxury and Technology Advertisers. Prior to Meta, she held senior marketing roles at Apple, L’Oréal and Reckitt, leading brand and marketing initiatives across several global businesses.
Her appointment comes as Charles & Keith Group continues to expand its international footprint and strengthen its brand positioning in the competitive fashion and lifestyle market.
