Charlotte Tilbury has opened its first flagship Beauty Wonderland store in India, located at the main concourse of Nexus Select Citywalk, Saket, New Delhi. The store will be operated and managed by Nykaa as part of the ongoing partnership between the two companies.
The launch event took place on April 9 and featured actor Sobhita Dhulipala, who is associated with the brand as its beauty muse in India.
Charlotte Tilbury entered the Indian market in 2020 through an exclusive partnership with Nykaa, initially launching on its digital platform before expanding to Nykaa Luxe stores across the country. The partnership has since grown across distribution, retail, marketing and brand-building initiatives.
According to the company, Nykaa will continue to manage end-to-end operations for Charlotte Tilbury’s exclusive boutiques in India, including retail, staffing, merchandising, supply chain, marketing and omnichannel integration. The store is designed to be integrated within Nykaa’s broader ecosystem across e-commerce and physical retail.
The flagship store is designed to bring together the brand’s makeup, skincare and fragrance offerings in a single retail space. It features personalised makeup services, a dedicated bridal section and interactive elements such as the Pillow Talk photowall. The store also introduces Charlotte Tilbury’s fragrance collection in India.
The space incorporates design elements inspired by Art Deco and old Hollywood aesthetics, along with locally influenced features such as a Royal Indian Arch and a bridal looks section tailored to Indian consumers.
Charlotte Tilbury MBE: “Darlings, I am so excited to open my first-ever flagship beauty wonderland in India, in its vibrant and iconic capital, New Delhi! This is such a magical milestone for the brand as we continue to grow in one of the world’s most dynamic and exciting beauty markets. India has always been a place of incredible beauty, celebration and transformation. I have been so inspired by the artistry, creativity and passion of our community here – they are true beauty connoisseurs that appreciate next-generation formulas, so the growing demand for my products in the region means so much to me. this store truly is a true beauty wonderland, where everyone can discover my award-winning, best-selling beauty icons across makeup, skincare and now fragrance – all under one roof. since launching in india in 2020, we have built a powerful connection with consumers through our partnership with nykaa, and this flagship allows us to empower this community even further – bringing my full universe of game-changing formulas, expert artistry and first-class services together in one immersive retail experience.”
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, "Charlotte Tilbury has been one of our most successful and strategic global partnerships, and our journey together is a strong example of how a global beauty brand can be built in India with a long term, omnichannel and consumer first approach. Over the years, this has been a deeply collaborative partnership across digital, retail, marketing and consumer experience, and together, we have built Charlotte Tilbury into one of the most loved prestige beauty brands in the country. The launch of Charlotte Tilbury’s first exclusive boutique, fully operated by Nykaa, is a natural next step in this journey. It reflects the strength of our partnership and our shared long term commitment to building the brand in India for years to come."
Charlotte Tilbury products are currently available across Nykaa’s retail network, app and website. The company has also announced plans to open a second standalone store at Mall of India in Noida in May 2026.
