Online travel platform Cleartrip, a Flipkart company, has launched a new brand campaign titled ‘Cleartrip pe Bachao, Trip pe Udao!,’ which aims to shift the conversation in the travel sector from a singular focus on discounts to a broader focus on the richer, more fulfilling experiences that savings can unlock.
The travel industry is dominated by price-led conversations with discounts and offers playing a key role in decision-making. This has resulted in a transactional relationship with customers and low emotional recall. Cleartrip’s new campaign aims to challenge this by tapping into a powerful consumer insight: people don't remember the money they saved, they remember what those savings allowed them to do.
Sharing more about the campaign, Pallavi Saxena, Chief Marketing and Growth Officer, Cleartrip said, "In India, we’re experts at planning, but we often hold back on the little joys that make a trip special. With 'Cleartrip pe Bachao, Trip pe Udao,' we want to change that. We’re moving the focus from just saving money to what those savings actually buy you. Our message is simple: by saving on your bookings, you can afford to splurge on the experiences that make a trip truly memorable."
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The campaign's storytelling focuses on relatable, everyday moments where travellers hold back, and flips them into moments of joy and indulgence. The narrative is designed to resonate with the target audience of urban millennials and Gen Z, who are frequent and aspirational travellers.
Commenting on the same, Govind Bansal, Head of Marketing, Cleartrip said, “While savings on a trip are functional, the memories they enable are emotional. Our campaign celebrates that emotional payoff. It reframes savings not as the end goal, but as the means to a more fulfilling experience, and that is the story travellers will share with their close ones for years to come. It’s a nudge to say 'yes' to those small, impulsive joys that transform a good trip into a great one.”
Neville Shah, Chief Creative Officer, Kinnect added, "There's a special kind of joy in saying 'why not' on a holiday, whether it's the better room, the longer stay or that one extra experience. This campaign celebrates those choices, made possible when you save more with Cleartrip.”
