Amid an IPL season dominated by high-decibel advertising, Super.money is taking a contrarian approach, placing creativity and entertainment at the centre of its latest campaign. The fintech platform’s new film, featuring Salman Khan and Arbaaz Khan, underscores this shift with a narrative that embraces chaos and self-awareness.
The film opens on what appears to be a routine shoot but quickly descends into confusion as dialogues unravel and sequences lose coherence. Rather than correcting course, Salman Khan reframes the situation with a simple hook: if cashback is coming in, everything can run in reverse. This premise drives the film’s unconventional storytelling, blending spontaneity with a sense of playful absurdity.
Arbaaz Khan adds to the unpredictability with increasingly outlandish suggestions, only to be grounded by Salman’s trademark timing, culminating in a moment that balances humour with restraint. The chemistry between the brothers, marking their first brand collaboration in decades, lends the film an unscripted, organic quality that resonates with audiences.
Backed by the Flipkart Group, Super.money is positioned as a youth-focused UPI and credit-led fintech platform. The app integrates secure UPI payments with real cashback on transactions, alongside access to credit products such as secured RuPay cards, checkout credit and personal loans.
