Complan jingle, ‘I am a Complan Boy / Complan Girl’, has been introduced as part of a sonic branding experience on Zepto, a quick commerce platform in India. Now, every time a consumer adds Complan to their Zepto cart, they hear the brand’s signature audio mnemonic, turning a routine action into a moment of recognition. This sonic trigger is aimed at re-establishing Complan’s presence in the fast, functional landscape of Q-commerce, where attention spans are short and brand interactions are often minimal.
The activation goes beyond nostalgia, reflecting Complan’s renewed purpose of staying relevant in a platform-first, scroll-fast environment, where brand recall must happen within seconds. By embedding sound at a high-intent purchase moment, Complan is working to ensure that its presence is noticeable within the digital retail experience.
Through this initiative, Complan is using its audio identity to strengthen recall and maintain visibility in a highly transactional environment, where interactions are brief and focused on convenience. The campaign demonstrates the use of sonic cues to connect with consumers at critical points in the purchasing process.
Tarun Arora, CEO & Wholetime Director, Zydus Wellness, said “As digital consumption habits evolve, brands must move beyond traditional recall models and embed themselves into the consumer journey in more intuitive ways. With this activation, we are not just bringing back a familiar jingle, we are restoring a sense of identity and emotional connection in a space that has become increasingly transactional. Complan has always stood for care, nourishment, and trust. This is our way of carrying those values into the new world of quick commerce and showing up in the right moments, in the right way, and with meaning that lasts beyond the tap.”
Chandan Mendiratta, Chief Brand and Cultural Officer, Zepto added “We’re proud to partner with Zydus Wellness to bring Complan’s iconic jingle into the Zepto experience. By embedding a powerful and familiar sonic signature into our UX, every Complan order becomes a moment of recognition, not just convenience. This collaboration adds a rich sensory layer to digital shopping, making moments of nourishment more memorable. As pioneers in Q-commerce innovation, we’re excited to lead the way in integrating iconic sound branding into everyday purchases, creating delight, one order at a time.
As consumers increasingly turn to app-based, convenience-focused shopping, Complan’s sonic integration is intended to support brand recall and recognition at key moments.
