Prime Video and Coolberg today announced their first-of-its-kind collaboration for Amazon’s upcoming Original series, Do You Wanna Partner, a story about two best friends who come together to begin their entrepreneurial journey by launching a beer start-up.
Ahead of the series launch, Prime Video and Coolberg are bringing the series’ signature concoction to life with the refreshing Coolberg Jugaaro Lemon-Ginger non-alcoholic malt beverage.
Speaking on the collaboration, Salloni Ghodawat, CEO, Ghodawat Consumer Limited (GCL), stated, “At Ghodawat Consumer Limited, we believe great brands are built on stories of resilience and inclusivity. Coolberg’s journey, much like the series- Do You Wanna Partner, is about women breaking barriers and shaping new possibilities in the industry. With Coolberg Jugaaro, we want to offer not just a refreshing product but also a reminder that the future of FMCG belongs to diverse voices and fearless ideas.”
The limited-edition Coolberg Jugaaro Lemon Ginger will be available across 3500+ GT stores, 50 MT outlets (including Nature’s Basket, Walmart, STAR Localmart, and 7- Eleven), 800+ HoReCa destinations (Absolute BBQ, BBQ Nation, Wow Momo), and leading quick commerce platforms such as Blinkit, Zepto, and Swiggy.
