Cosmo Consumer, the consumer-facing vertical of Cosmo First, has unveiled a new campaign film for Cosmo PPF (the automotive paint protection film category) featuring actor Jimmy Shergill.
This marks the brand’s first celebrity-led communication campaign, designed to educate consumers on the importance of protecting their vehicle’s exterior while showcasing the advanced technology and performance of Cosmo PPF.
The film opens with a humorous exchange between a husband and wife, where the latter assumes her husband is admiring her diamond solitaire, only to realise that he is talking about his car protected with Cosmo PPF. The film concludes with the message that while life's scratches are inevitable, your cars don’t have to be.
Commenting on the campaign, Abhineesh Das, Business Head, Cosmo Consumer said, “For many consumers, a car is much more than just a mode of transport. It is a prized possession that reflects their aspirations and deserves the best protection. Through this campaign, we wanted to bring this insight to life in a light-hearted and relatable manner while highlighting the advanced protection that Cosmo PPF offers. We are confident that the film will not only resonate with audiences but also drive greater awareness of the Paint Protection Film category and the long-term benefits of safeguarding a vehicle’s finish with Cosmo PPF.”
The film is being rolled out across Cosmo PPF’s digital platforms, and is supported by an integrated media campaign spanning OTT, digital news platforms, connected TV and outdoor advertising across key metro markets.
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