DDB Tribal, DDB Mudra Group’s full-service, through the funnel agency based out of Gurugram, has announced the appointment of Anusheela Saha as Creative Head. Anusheela joins the agency from FCB India, where she served as National Creative Director, leading creative strategies and mentoring teams.
Anusheela has over 20 years of experience and has held key roles at Cheil and, most recently, FCB India, focusing on brand storytelling. At FCB, she joined as a new mother in a leadership role, a notable milestone in the industry. Her work includes campaigns that combine innovation with social impact, such as ‘UnBox Me’, which highlights gender identity in children and encourages dialogue. She has collaborated with clients including Unilever, KFC, Mahindra Automobiles, Uber, Google, Samsung, UN AIDS, and Times of India. Her work has received recognition at awards including Cannes Lions, D&AD, One Show, Clio Awards, Spikes Asia, and Kyoorius.
Anusheela will report into Rahul Mathew, Chief Creative Officer, DDB Mudra Group. She takes over the position previously held by Iraj Fraz, who will transition into a new role within the company.
Speaking on the new appointment, Rahul Mathew said, “Over the last few years, we’ve seen DDB Tribal grow stronger and confident as an agency. And Anusheela will help take this growth into its next phase. She shares a lot of the same values that we hold dear, especially when it comes to big ideas and craft. And with the exciting brands that we have in the agency, I look forward to working with her to create work that’s just as exciting.”
Anusheela added, “I am very excited to be a part of DDB Tribal. For me DDB is the perfect alignment of culture, creative vision, and leadership. I look forward to helping Rahul take this incredible legacy forward and also building a successful partnership with Ashutosh and the entire team at DDB Tribal.”
Outside of work, Anusheela dedicates her time to nurturing plants and curating a collection of art by women and queer artists.
