DDB Mudra Group has announced a major boost to its DDB Tribal North leadership with the appointments of two seasoned industry experts. Ashna Nandrajog joins as Senior Vice President - Business, and Mohini Varma steps into the role of Executive Vice President - Planning. These strategic hires signal a bold push for growth and innovation at the agency.
Nandrajog brings with her a wealth of experience spanning 20 years, having led global brands like Bata, Ford, and Maruti Suzuki to success at top agencies such as Contract, FCB Ulka, Ogilvy, and Publicis Capital. Her passion for travel and family inspires her creative approach.
Varma, an award-winning strategist and former NDTV correspondent, has been instrumental in shaping brand narratives for prominent clients like Netflix, Google, and PepsiCo at agencies including Toaster, FCB, and JWT. Her strategic expertise is recognised by her Gold APAC Effie award for impactful campaigns that create tangible change.
"We're scaling new heights, pushing boundaries, and hungrier than ever," said Ashutosh Sawhney, President, DDB Tribal. "The industry thrives on exceptional talent, and in Ashna and Mohini, we've found the perfect blend of fire and maturity to capitalise on the immense opportunities before us, delivering outstanding work for our clients and building formidable teams."
Nandrajog commented, "In an era of rapid digital transformation, DDB Mudra Group stands out for its integrated approach. I'm thrilled to join a company that champions brand building through impactful creativity and delivers holistic solutions across its diverse businesses. I'm eager to contribute to DDB's continued growth and success."
Varma added, "At DDB, we believe in emotionally resonant creativity, rooted in deep human insights, that transform brands, markets, and culture. In a world where attention is a premium, genuine insights are paramount. I'm excited to co-author the next chapter of growth for our dynamic brands."
