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Cover Story
Media Buy, DIY?
BY Anaum Shaikh

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EssenceMediacom elevates Gurjot Shah Singh to Senior Vice President
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WPP Media elevates Mohit Kakar to VP - Planning
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Dentsu India elevates Akshay Dhody to Senior Director – Media Planning
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Suresh Balakrishna joins The Impact Collective, VIT Chennai in advisory roles
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IMPACT Stories
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CMO Interview
Because ‘Bharosa’ Matters
BY Antora Chakraborty

Interview
‘Media is a powerful enabler of long-term brand-building’
BY Antora Chakraborty

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Nitesh Pai elevated to Vice President – Planning at Ogilvy India
BY TEAM IMPACT

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Omnicom Media India appoints Suraj Raman as VP- Digital Planning & Performance
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IMPACT Stories
Decoding Flipkart’s marketing approach: Pratik Shetty on strategy and scale
BY Antora Chakraborty

Talking Point
Screen Test
BY Pritha Pahari

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WPP Media bags integrated media mandate for Orient Electric
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Creative Zone
Hall of Fame: Best Ads of November 2025
BY Antora Chakraborty

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IMPACT OF FREE DISH’S GROWING IMPORTANCE ON THE INDIAN TELEVISION ECOSYSTEM
BY admin

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HSBC Mutual Fund Launches #RetireToMore Campaign to Promote Early Retirement Planning
BY TEAM IMPACT

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Publicis India and HDFC AMC launch heartfelt SIP campaign for new investors
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DDB Tribal Strengthens Leadership with Strategic Hires of Ashna Nandrajog and Mohini Varma
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Interview
Is Attention the New Ad Currency?
BY Anjana Naskar

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Bandhan Life Launches Campaign to Simplify Insurance in India
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Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments


Making Tyres Matter: CEAT CMO Lakshmi Narayanan B


When OOH Shows Up And Stands Out Too


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