Tags Story

IMPACT Stories
From Tool to Talent: Meta’s Vibes Turns AI Into the New Creator
BY Anushka Sengupta
Spotlight
Break Ke Baad Blockbuster
BY Yash Bhatia
IMPACT Stories
The Tech-Driven CMO: Why Tomorrow’s Marketing Leaders Must Think Like CIOs
BY Uday Rana
Spotlight
Who Killed SEO?
BY Ruchika Jha
CMO Interview
Haier’s Growth Strategy
BY Yash Bhatia
More From Impact
Beyond the Fare War: A New Marketing Blueprint for Indian Aviation
BY TEAM IMPACT
Cover Story
High-Stakes Festive Race
BY Pritha Pahari
More From Impact
Things I Recommend You Do Before You Hire an Agency
BY Yash Chandiramani
IMPACT Stories
Is this the best time to be a financial influencer in India?
BY Ruchika Jha
More From Impact
IMPACT OF FREE DISH’S GROWING IMPORTANCE ON THE INDIAN TELEVISION ECOSYSTEM
BY admin
More From Impact
Meta Launches AI Video Editing Feature Across Its Platforms
BY TEAM IMPACT
More From Impact
Miraggio Launches Summer Scoop Campaign with Ice Cream-Inspired Handbag Collection
BY TEAM IMPACT
More From Impact
ting Appoints Govind Shahi as Advisor to Support International Expansion
BY TEAM IMPACT
CMO Interview
MARKETING WITH HUMOUR
BY Pritha Pahari
Cannes Lions 2025
THE CANNES LIONS ‘RUSH’
BY NEETA NAIR
Talking Point
‘WHATSAPP’ WITH BRANDS?
BY Pritha Pahari
More From Impact
DHL Express Expands Agra Facility to Boost Efficiency and Export Capabilities
BY TEAM IMPACT
More From Impact
Lowe Lintas Wins Cofsils Mandate to Lead Brand and Communication Strategy
BY TEAM IMPACT
More From Impact
AXISCADES Appoints Ravikumar Joghee as Chief Strategy & Marketing Officer
BY TEAM IMPACT
More From Impact
Cheil India Evolves into Cheil SWA Group, Launching Full-Funnel Marketing Network
BY TEAM IMPACT

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Why did HDFC Life adopt Mahalaxmi Metro Station?