Tags Story

Spotlight
Brought To You By... ‘Reality TV’
BY Antora Chakraborty
IMPACT Stories
Copy, Compete or Confuse? Inside India’s Lookalike Packaging Playbook
BY Antora Chakraborty
More From Impact
Pulp Strategy unveils GEO Benchmark Index 2025 on how AI assistants shape brand visibility
BY TEAM IMPACT
IMPACT Stories
Bihar vs New York: Which method will write India's next political playbook?
BY Antora Chakraborty
Impact Feature
Decentralising D2C
BY Anushka Sengupta
IMPACT Stories
End of anonymous AI: How MeitY’s proposal could reset digital advertising
BY Ruchika Jha
IMPACT Stories
The Ramayana Algorithm: Ancient Wisdom Guides Modern Brand Success
BY Alok Lall
IMPACT Stories
The Tharoorian Effect
BY Antora Chakraborty
Spotlight
Brands Sell Swadeshi Swag
BY Antora Chakraborty
Interview
Fixderma’s Skincare Fix
BY Ruchika Jha
More From Impact
Agentic AI vs Traditional Automation: What Marketers Need to Know
BY Dikshant Dave
IMPACT Stories
Campa’s Cool Move: No Surge, Just Trust
BY Anushka Sengupta
IMPACT Stories
From Tool to Talent: Meta’s Vibes Turns AI Into the New Creator
BY Anushka Sengupta
Spotlight
Break Ke Baad Blockbuster
BY Yash Bhatia
IMPACT Stories
The Tech-Driven CMO: Why Tomorrow’s Marketing Leaders Must Think Like CIOs
BY Uday Rana
Spotlight
Who Killed SEO?
BY Ruchika Jha
CMO Interview
Haier’s Growth Strategy
BY Yash Bhatia
More From Impact
Beyond the Fare War: A New Marketing Blueprint for Indian Aviation
BY TEAM IMPACT
Cover Story
High-Stakes Festive Race
BY Pritha Pahari
More From Impact
Things I Recommend You Do Before You Hire an Agency
BY Yash Chandiramani

TOP STORY

Creativity, Marketing, And Ai: Redefining The Future Of Customer Experience

Vyshak Venugopalan of Adobe India reflects on how creativity, marketing & AI are coming together to redefine the future of customer experience

Tale Of Two Diamonds

Ferrero’s Golden Touch

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Pelki Tshering, CMO, Tanishq on Modern Indian Womanhood and the Enduring Value of Natural Diamonds