ZIEL Network has announced the appointment of Ravpreet Ganesh as Group Chief Strategy Officer, as the network looks to strengthen the strategic integration of its specialist companies.
In this role, Ganesh will shape the Network’s strategic direction and identify opportunities for collaboration across its specialist companies. She will also focus on expanding the Network’s presence across markets and developing new capabilities around emerging client needs.
Ganesh brings nearly three decades of brand and marketing strategy leadership experience across agency and client-side roles. Earlier in her career, she has held senior positions at Y&R, Lowe, Dentsu, Leo Burnett and Publicis. Most recently, she served as Chief Marketing Officer at Rukam Capital, an early-stage consumer brand venture fund.
Commenting on the development, Ankit Grover, Founder, ZIEL Network said, "We didn't want to build a network first and hope it stayed agile. We built agility first with a house of boutique agencies that already know how to move fast and own outcomes. Now we're designing the network around that. It's boutique at heart, with the future built by design. Ravpreet understands both worlds. She has helped lead large, integrated agencies and has also worked closely with founders, building businesses from the ground up. That combination of strategic vision, operating experience and entrepreneurial thinking is exactly what ZIEL needs for its next chapter.”
On her appointment, Ganesh said, “ZIEL has reached an exciting point in its journey. It has built specialist capabilities without losing the speed, ownership and entrepreneurial spirit. The opportunity now is to connect these strengths around a clear strategic vision, helping clients access deep expertise without the complexity and layers of a conventional network. I look forward to working with leadership teams to build the next phase of ZIEL.”
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