Decathlon Sports India is teaming up with FirstCry to bring sports gear closer to young families, with a focus on encouraging children to embrace movement and sport from an early age.
Through the partnership, FirstCry customers can shop a curated range of more than 500 Decathlon products for kids, spanning apparel, footwear, accessories and sports essentials across skating, swimming, badminton, tennis, football, cricket, cycling, fitness and outdoor sports.
The collaboration gives Decathlon access to FirstCry’s community of more than 25 million registered users across metros as well as Tier 2 and Tier 3 markets. The partnership is aimed at making sports products more accessible while helping parents introduce physical activity into children’s everyday routines.
“Children today have an incredible array of opportunities to explore new interests and activities. Through this collaboration, Decathlon Sports India and FirstCry aim to support parents in encouraging movement, play and active participation in sports. We believe physical activity is key to holistic wellbeing, fostering not just fitness, but confidence, mental clarity, and social growth. Our goal is to bring high-quality sports gear closer to families, ensuring every child has the tools for all-round development through a convenient and seamless shopping experience,” said Sankar Chatterjee, CEO, Decathlon Sports India.
For FirstCry, the partnership extends its offering beyond everyday childcare needs by giving parents easier access to sports products through its platform.
“At FirstCry, our mission has always been to make parenting simpler by bringing everything a growing child needs under one roof. Our partnership with Decathlon Sports India is a natural extension of that commitment, making high-quality sports gear easily accessible to children and parents across India through the FirstCry platform. By bringing together FirstCry’s deep understanding of young families and nationwide reach with Decathlon’s global sporting expertise, we are making it easier for parents to encourage active, outdoor play and help children build healthy habits from an early age. We are delighted to welcome Decathlon Sports India to the FirstCry platform and look forward to making sports more accessible to the next generation,” said Supam Maheshwari, CEO & Founder, FirstCry.
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