Divya Batra has been elevated to the position of Vice President – Marketing at Haldiram Snacks Food Pvt Ltd. She announced the development through a post on LinkedIn, where she acknowledged the support of her colleagues and mentors during her time at the company.
“Thrilled to share my next chapter at Haldiram Snacks Food Pvt. Ltd., stepping into the role of Vice President – Marketing. Over the years, I’ve had the privilege of building brands that blend tradition with modernity, leading incredible teams, and creating work that makes people smile. Excited for what lies ahead, new challenges, bold ideas, and opportunities to take this legacy brand to even greater heights,” the LinkedIn post read.
Prior to this role, Batra served as Head of Marketing, where she was responsible for brand strategy, digital initiatives, and consumer engagement. She also led the global brand marketing function for the company.
Batra has over 19 years of experience in marketing and brand management, with a background in FMCG brand building and consumer insights. In her new role, she will oversee integrated marketing activities, brand equity initiatives, and product innovation across categories.
