Droga5, part of Accenture Song, has appointed Rafael Rizuto as Chief Creative Officer of New York and the Americas. He will be based in New York and take up the role in January 2026.
Rizuto will lead Droga5’s New York headquarters and oversee creative work across the Americas. His remit includes connecting the agency’s regional teams to strengthen collaboration for global clients while drawing on the wider Accenture Song network.
The Brazilian-born creative has more than 20 years of experience across agencies and markets. He most recently served as North American Chief Creative Officer at Ogilvy and has previously worked in the agency’s offices in Brazil and Dubai. His career has also included senior creative roles at Dentsu Creative, BBH U.S., TBD (the San Francisco agency he founded), 180 L.A., and Pereira O’Dell San Francisco.
An art director by background, Rizuto’s work has been recognised at major international festivals. He led Ogilvy to Gold at the Cannes Lions with Dove’s “Get Unready” campaign and has been involved in other award-winning projects, including Boost Mobile’s “Boost Your Voice”, UNICEF’s “Unfairy Tales”, Eurofarma’s “Scrolling Therapy”, and Google’s “Black Owned Friday”.
Rizuto has also contributed to the growth of several agencies, helping BBH New York return to Ad Age’s A-List, supporting 180LA’s success within the TBWA network, and contributing to Dentsu Creative U.S. earning Ad Age Standout Agency recognition.
Mark Green, Global Chief Executive Officer, Droga5, said, “Rafa will bring boundless energy to Droga5 as well as world-class experience. As we continue to build something new across the globe, Rafa will be a key player in reinventing Droga5 New York as well as harnessing the best of what our team in Brazil can offer to the Americas as a whole. This is going to be a great new chapter, and we are lucky to have someone who is not only talented but also a brilliant human. We cannot wait to see where he takes us.”
Rafa Rizuto, Chief Creative Officer of New York and the Americas, said, “I grew up in this business worshiping Droga5. No other agency shaped me more as a creative. Few agencies have redefined what we do the way Droga5 has. Having the privilege to help shape its future is something I don’t take lightly. We’re at a pivotal moment for our industry, where the role of creativity is being challenged. I believe with all my heart that our creativity at Droga5, amplified with the technology expertise of Accenture Song— is what will set us apart. I couldn’t be more excited to join this extraordinary group of humans. The future is bright.”
