Duroflex has unveiled a special Onam campaign with the launch of its limited-edition Energise mattress in Kerala. Designed with Arctic Ice Fabric Technology for a 3x cooler sleep experience, the launch is accompanied by a festive brand film that captures the spirit of Onam and the joy of gifting. The film tells a mother-daughter story, showcasing how the daughter, moved by her mother’s tireless efforts during the festivities, surprises her with the gift of rest through Duroflex’s limited-edition Energise Mattress.
Adding a celebratory touch, Duroflex also introduced personalised AI-generated Onam greetings from actress Amala Paul for its dealer community. Duroflex also extended its support to the Punnamada Boat Club at the Nehru Trophy Boat Race on August 30, 2025, and sponsored the Alleppey Beach Run 2025 on August 24, with brand representatives cheering on the participants.
Commenting on the campaign, Ullas Vijay, Chief Marketing Officer, Duroflex Group, “Kerala is our homeground and holds a very special place in our journey. This Onam, we wanted to celebrate the spirit of togetherness while keeping comfort at the heart of it. The limited-edition Energise range reflects our deep understanding of Kerala’s unique tropical climate, and combining innovation with personalisation. Partnering with Amala Paul for this campaign truly added a special touch, helping us make this festive season memorable not just for our dealers but also for our consumers.”
