Enormous has appointed Ananya Varma as Strategic Planning Director.
Varma joins from Droga5 UK, where she worked on campaigns focused on cultural relevance and brand voice development.
She has experience working on brands including Lidl, LEGO, IT Cosmetics, Woodies, SkinCeuticals, Kerrygold, Allied Irish Banks, Smyths Toys and Dublin Bus. Her work has contributed to campaigns that have generated over 1 billion impressions and received recognition at industry platforms such as the Clios, D&AD, Webby People’s Voice, ICAD and Ad Net Zero Awards.
Varma holds an MSc in Marketing with distinction from Trinity College Dublin and began her career at BBC Story Works.
Commenting on her appointment, Ananya said, “I'm excited to join Enormous and collaborate with a team that's as passionate about creating culture-defining work as I am. Together, we'll continue to push boundaries and deliver strategies that truly resonate.”
Sharing his Ashish Khazanchi, Managing Partner at Enormous, said, “Ananya’s expertise in blending cultural relevance with brand innovation is a perfect fit for Enormous. Her insights will elevate our work and help us continue delivering bold, impactful campaigns.”
