Bombay Shaving Company has appointed independent agency Enormous as its creative partner, handing it the integrated mandate across key categories with a focus on digital-first storytelling and campaign development.
The move signals a new phase of brand building for the men’s grooming and personal care company, which has carved a niche as a hair removal brand rooted in innovation, thoughtful design and premium experiences. With grooming increasingly positioned as a marker of self-expression rather than mere function, the brand is looking to sharpen its cultural relevance while expanding its category footprint.
Enormous will lead creative duties spanning digital and campaign narratives, aiming to build deeper brand affinity and spark conversations around confidence, individuality and limitlessness.
The partnership brings together Bombay Shaving Company’s consumer and innovation-led grooming ethos with Enormous’s culturally attuned creative approach, as the brand looks to cement its leadership while evolving into a modern grooming voice for India.
Speaking on the partnership, Shantanu Deshpande, Founder and CEO of Bombay Shaving Company commented, “As the brand continues to evolve, the way we show up culturally and creatively becomes increasingly important. Enormous brings a strong point of view and a deep understanding of today’s consumers, which makes this an exciting partnership. We are looking forward to shaping work together that feels fresh, relevant, and true to the brand”
Ashish Khazanchi, Managing Partner Enormous said: “Bombay Shaving Company has redefined how India experiences grooming-with design, experience and innovation at the forefront. We’re thrilled to partner with a brand that has both a strong purpose and strong momentum. This mandate gives us an exciting canvas to create work that is fresh, insightful, and deeply connected to today’s consumers. The shared ambition is to craft work that is bold, contemporary, and reflective of Bombay Shaving Company’s journey as a modern grooming leader”
