Health and Hygiene brand Eureka Forbes announced on Monday the launch of its new campaign ‘Life Hard Nahi, Aapka Paani Hard Hai’ for its Water Softener range, featuring actor Parul Gulati, focusing on creating awareness around water quality not only for drinking but also for everyday bathing and personal care.
The campaign comprises a two-film series, with the first one on air, introducing the Aquaguard Water Softener, which spotlights its ionic transfer technology for everyday use of and awareness around soft water for healthier hair and good skin. The second film is yet to be taken live.
Commenting on the development, Anurag Kumar, Chief Growth Officer, Eureka Forbes Limited, said, “As we continue to build awareness around the water softener category, we want to make this conversation more relevant and easier for consumers to recognise. ‘Life Hard Nahi, Aapka Paani Hard Hai’ captures this thought through a simple, humorous insight that connects with everyday experiences. Through the campaign, we aim to encourage consumers to consider the quality of water they use every day and recognise Aquaguard Water Softeners as a solution.”
Emphasizing on the product, actor Parul Gulati said, “I’m delighted to collaborate with Eureka Forbes, a brand that has been trusted by Indian homes for decades, to help start this important conversation around water quality beyond just drinking water.”
