Flipkart and Marriott Bonvoy have released a joint marketing campaign titled 'Your Cart Takes You Places', promoting their recently launched loyalty integration that links everyday shopping with travel rewards.
Developed by 22Feet Tribal Worldwide, the campaign is based on the insight that many users search for items on Flipkart that also happen to be travel destinations—such as 'Korean skincare' or 'Bali earrings.' The campaign turned these searches into opportunities to discover Marriott Bonvoy stay options in locations like South Korea and Bali, alongside regular product listings.
This functionality was embedded in Flipkart’s search experience and remained live on the app for two weeks. Users were prompted to link their Marriott Bonvoy and Flipkart accounts, allowing them to earn and redeem rewards across both platforms.
The campaign included digital films in which shoppers unknowingly moved closer to holiday destinations through their searches.
Marriott International’s spokesperson said, “Our partnership with Flipkart is a first-of-its-kind move that connects two different worlds - everyday shopping and global travel - through a shared loyalty currency. In a market as diverse and fast moving as India, we are breaking silos, making rewards interchangeable, and giving consumers value they can instantly recognise, trust and use. We are making the Marriott Bonvoy ecosystem more local, accessible and relevant to Indian consumers. Through this partnership, we are meeting customers in their daily lives, and transforming routine purchases into aspirational travel experiences. Our marketing campaign mirrors this ambition and is designed to be playful and authentic, cutting through the noise while staying true to both brands and connecting with today’s digitally savvy customers.”
A Flipkart Travel company spokesperson added, “This partnership is a perfect example of how we’re bridging the gap between shopping and travel. By integrating Marriott Bonvoy directly into Flipkart’s search, we’re making travel discovery a delightful, intuitive experience. The collaboration between Flipkart SuperCoins and Marriott Bonvoy strengthens our vision of creating a truly integrated rewards ecosystem, making it easier for our customers to earn and redeem rewards in more meaningful ways across shopping, travel, and stays.”
Vishnu Srivatsav, National Creative Head, 22Feet Tribal Worldwide, commented, “A unique partnership like Marriott Bonvoy and Flipkart needed a unique experience. That’s why the team didn’t just treat this as advertising but actually built on the experience. It drew from search habits on the Flipkart platform, and when we communicated it, we built on the simple human insight of envy. Shout out to the entire team and our directors, Chalees Chor.”
The campaign ran across digital platforms, including X (formerly Twitter), where users shared experiences of unexpectedly finding Marriott listings during product searches. Influencer content also supported the campaign, encouraging users to link their accounts to access combined loyalty benefits.
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