E-commerce platform Flipkart has launched a new a 2,800 sq. ft. outdoor installation recreating the shopping app, at Noida Haat, as a part of its Big Billion Days campaign.
Conceptualised and executed by OAP Mediatech Private Limited, the structure is 70x40 feet that features a search bar, familiar app icons and 12 shelves displaying products, including iPhone 17, Samsung Galaxy S25, a GUESS satchel bag, Asics Skyhand OG sneakers and many more appliances.
The tagline for the campaign is ‘Kyunki Yahaan Kuch Bhi Ho Sakta Hai’ is visible on the screen with other featured statements, garnering the consumer’s attention. A giant cursor moves across the shelves as a mechanised claw picks up a product and moves it towards the cart panel, which lights up with the message ‘Shop The Big Billion Days Sale’. The structure also features the line, ‘So many deals that we had to make our app a billion times bigger!’
Commenting on the OOH campaign, Abhijit Sengupta, CEO, OAP Mediatech, said, “Outdoor advertising is evolving beyond visibility to create experiences that people can engage with and remember. This installation brings that thinking to life by turning a familiar shopping interface into a physical experience. It demonstrates how scale, technology and creative execution can work together to make a brand idea more engaging in the real world.”
