Yash Raj Films (YRF) has promoted Hemant Kundnani to the role of Head of Marketing.
He was previously serving as Senior General Manager – Communications. In this expanded role, Kundnani will drive the studio’s marketing strategy across its film and entertainment verticals. He will report to Akshaye Widhani, Chief Executive Officer, Yash Raj Films.
Kundnani has been a part of YRF for nearly five years. During his tenure, he has been closely involved in shaping communications for the studio and its diverse businesses.
Commenting on the appointment, Widhani said, “Hemant has grown significantly during his time at YRF and has consistently demonstrated a strong understanding of the entertainment business, audiences and the changing marketing landscape. His experience across marketing, digital, analytics, partnerships and communications gives him a valuable and holistic perspective on how entertainment brands are built today. As we continue to grow and evolve our businesses, I am confident that Hemant will bring a strategic, integrated and audience-first approach to our marketing efforts.”
Kundnani brings over 15 years of experience and expertise across digital strategy, content marketing, and strategic alliances. Over the course of his career, he has held leadership positions at The Walt Disney Company across Fox Star Studios, Disney Interactive and UTV.
