HMD is turning up the vibe for its smartphone portfolio, naming actor Sreeleela as the Vibe Face of HMD smartphones as the brand looks to strengthen its connection with younger Indian audiences. HMD Turns Up the Vibe Sreeleela…
As part of the association, Sreeleela will feature across HMD’s upcoming festive smartphone campaigns and consumer initiatives. The partnership will roll out through a 360-degree campaign spanning outdoor, print, digital, social media, video platforms and influencer networks.
The partnership comes as HMD continues to build its presence in India, with a focus on bringing smartphone innovation to consumers at accessible price points. With Sreeleela at the centre of its upcoming campaigns, the brand aims to give its portfolio a more contemporary and culturally relevant voice.
“As HMD enters its next phase of growth, we are pleased to welcome Sreeleela as the Vibe Face of our smartphones. She has built a strong connection with young audiences across India and brings a distinctive personality to the partnership. With the festive season approaching, this is an exciting time for us to introduce the next chapter of HMD’s smartphone portfolio to consumers. Sreeleela will play an important role in bringing this new phase of the brand to life, as we combine our focus on innovation and value with a more contemporary expression of HMD for Indian consumers,” said Ravi Kunwar, VP and CEO, HMD India and APAC.
Sreeleela said the brand’s approach to making technology more relevant and accessible was among the reasons she was drawn to the partnership.
“HMD is a brand that is constantly looking at how technology can be made more relevant and accessible. I like the fact that the brand has its own point of view and is willing to do things differently. I’m excited to come on board as the Vibe Face of HMD and be part of the brand’s next chapter in India.”
The association will form the basis of a new campaign platform built around technology, individuality and everyday expression, as HMD looks to give its smartphone proposition a fresh voice in India.
