Houseware brand Jaypee has partnered with Punjab Kings as the team’s official sponsor ahead of the upcoming season of the Indian Premier League.
Through the partnership, Jaypee aims to strengthen its brand visibility among cricket fans across the country while engaging with a young and aspirational audience through the franchise’s expanding digital and on-ground platforms.
Speaking on the partnership, Satish Menon, CEO, Punjab Kings, said, “We are delighted to welcome Jaypee to the Punjab Kings family. Jaypee has established itself as a trusted name in Indian households through innovation and quality, and we look forward to working closely together to create meaningful engagement and experience for fans."
“At Jaypee, we have spent over four decades building products that sit at the heart of Indian homes. Partnering with Punjab Kings, a team that represents the passion and pride of millions of fans across the country, feels like a very natural and meaningful step for us. We are excited about what this collaboration will bring, and we look forward to connecting with a whole new generation of consumers who share our belief that quality and reliability matter in everything you do”, said Anurag Jain, Director, Jaypee.
“Jaypee is a brand with a strong consumer connect, and we are excited to collaborate with them in ways that enhance the fan experience both on the ground and across digital platforms. This partnership further strengthens our growing team of brand partners and highlights the commercial momentum around the franchise,” said Saurabh Arora, CCO, Punjab Kings.
The association will allow the brand to tap into the growing popularity of the team and the league, leveraging Punjab Kings’ fan base and media presence to deepen its consumer connect during the cricket season.
