IGP, a global D2C gifting platform, has partnered with Tim Hortons India to mark International Men’s Day with a gesture aimed at celebrating appreciation and emotional visibility. The initiative reflects a growing shift in how brands are embracing smaller, often-overlooked cultural moments to create meaningful consumer experiences. The collaboration will be activated across selected Tim Hortons outlets in India.
In recent years, occasions such as International Men’s Day have become part of broader cultural conversations, prompting brands to engage with themes of gratitude, emotional expression and everyday contributions. This collaboration builds on that sentiment, encouraging people to pause and acknowledge the roles men play in families, workplaces and communities.
On November 19, all male visitors across Tim Hortons stores in India will receive a curated surprise created by IGP, accompanied by a short note of appreciation. Designed to be thoughtful yet understated, the gesture aligns with the shared philosophy of both brands: celebrating people through small acts of kindness and elevating everyday interactions.
Speaking about the collaboration, Tarun Joshi, Founder & CEO, IGP, said, “At IGP, we’ve always believed that gifting has the power to acknowledge emotions that often go unspoken. International Men’s Day is one such moment, a reminder to appreciate the men who support, nurture, and anchor our lives. Our collaboration with Tim Hortons is a way to encourage that sentiment. A small act of appreciation can truly uplift someone’s day, particularly for men who rarely receive it. We remain committed to crafting more such heartfelt moments for our audiences.”
Adding his perspective, Tarun Jain, CEO, Tim Hortons India, said, “So many of the roles men play go unspoken, unnoticed, and understated. At Tim Hortons, we believe that recognition matters. This International Men’s Day, together with IGP, we are bringing those contributions to the forefront. Our gesture serves as a simple acknowledgment of the men who support, contribute, and positively influence the world around us every day.”
At its heart, the initiative underscores the belief that even a small expression of appreciation can create a lasting impact. By drawing attention to the emotional nuance of everyday contributions, the collaboration aims to make the day feel genuine, warm and memorable for those who experience it.
