As 2025 comes to an end, India’s advertising landscape continues to evolve with a blend of long-form storytelling, AI-led creativity, memeverse humour, emotionally driven narratives, and sequels that build on last year’s standout ideas. To celebrate a year defined by strong creative competition, IMPACT is rolling out a special editorial series spotlighting the Top 75 Campaigns of 2025 the work that made the biggest mark on audiences, culture, and the industry.
To build this list, the IMPACT editorial team conducted a detailed review of every major campaign released this year. Each entry was evaluated for storytelling strength, creative ambition, cultural impact, originality, production craft, execution quality, strategic clarity, and audience response. After several rounds of discussions and shortlisting, the final ranking represents what we believe is the most accurate and thoughtfully curated showcase of 2025’s most influential brand stories.
At No. 65, we feature Canva’s Jaadu Dadu film. The story revolves around a magician, played by Dalip Tahil, who captivates everyone except his own family. His granddaughter Drishti and her dog Chico enjoy his tricks, but his daughter Aaliya (played by Saloni Batra) struggles with his emotional distance. In an effort to bridge this gap, Drishti uses Canva to create a simple poster that helps bring the family closer. The film highlights how thoughtful design can spark meaningful connections.
The campaign was conceptualised by OML, with creative direction led by Kobita Banerjee, Group Creative Director.
Stay tuned as we continue to reveal the campaigns that shaped and in many ways disrupted India’s advertising narrative in 2025.
