As 2025 draws to a close, the advertising landscape stands out for its blend of long-form storytelling, AI-driven creativity, memeverse humour, emotionally resonant narratives, and even sequels to last year’s breakout hits. To celebrate this dynamic and competitive year, IMPACT presents a special editorial series spotlighting the Top 75 Campaigns of 2025 the ones you simply couldn’t have missed, and if you did, this is your chance to rediscover them.
To build this list, the IMPACT editorial team undertook an exhaustive and analytical review of every major campaign released this year. We closely evaluated narrative craft, creative ambition, cultural impact, and strategic effectiveness. From storytelling depth and cultural relevance to production excellence, originality, executional finesse, and audience response every parameter was studied with precision. After multiple rounds of shortlisting, debates, and passionate disagreements, we arrived at what we believe is the most definitive curation of 2025’s most influential brand stories.
At No. 72, we spotlight Not Just Another Day, Mia by Tanishq’s heartwarming Valentine’s Day film. The campaign brings together five stories of long-term couples, celebrating the small, everyday gestures that strengthen relationships. Each narrative concludes with husbands gifting Mia by Tanishq jewellery—moments that spark joy and reaffirm intimacy in simple, authentic ways.
The campaign has been conceptualised by The Yellow Shutter and the creative led behind this ad is Namrata Patnaik, Director, The Yellow Shutter.
Stay tuned as we continue unveiling the campaigns that shaped—and occasionally shook—India’s advertising narrative in 2025.
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