The AI-powered platform combines data intelligence, content creation and regional marketing capabilities, backed by the agency's new Bengaluru hub.
INNOCEAN India has launched AI STUDIO, an AI-powered marketing ecosystem designed to help brands and dealer networks create, manage and optimise local and regional marketing communications at scale.
The platform combines AI, data intelligence and localisation capabilities to enable region-specific marketing strategies, AI-powered media planning, dealer communication tools and campaign optimisation while maintaining brand consistency. Initially, AI STUDIO will support the agency's affiliate clients before being rolled out across its wider client portfolio.
The launch coincides with INNOCEAN India's expansion into Bengaluru, which will serve as a hub for localised marketing expertise and AI capability development across southern India. Together with its Delhi office, the Bengaluru centre will focus on developing culturally relevant marketing solutions and building the company's AI knowledge ecosystem.
Commenting on the launch, Jaeho Yoo, Managing Director and CEO, INNOCEAN India, said, "AI STUDIO marks a defining step in our evolution as a company. We are building a platform designed to grow smarter over time, using AI and data to continuously improve marketing outcomes for the brands and dealer networks we work with. The opportunity in India is significant, and this platform positions us to lead the next phase of intelligent, locally relevant marketing at scale."
Santosh Kumar, COO, INNOCEAN India, added, "The future of marketing will be defined by the ability to combine technology with local relevance. Successful marketing requires a deep understanding of consumer behaviour, culture and regional nuances, and AI STUDIO has been built to bring these elements together."
Looking ahead, INNOCEAN plans to evolve AI STUDIO into a broader marketing intelligence hub offering real-time market insights, AI-led training, trend-based creative recommendations and collaborative marketing tools. The company also aims to establish a Global Capability Center (GCC) in India to support its global AI operations.
While the platform will initially focus on automotive retail and dealer ecosystems, INNOCEAN said it is designed to expand across sectors including retail, beauty, finance, education, real estate, fashion and food & beverage.
