Panini has partnered with Instamart to launch the FIFA 365 Adrenalyn XL™ 2026 trading card collection in India, marking Panini’s entry into the Indian market.
The collection is now available exclusively on Instamart, supported by Dream Theatre and Kiddies International, enabling nationwide distribution.
Timed ahead of the FIFA World Cup 2026, the launch aims to tap into India’s growing base of football fans and increasing interest in collectibles. The collection includes over 300 football stars from clubs and national teams, with formats such as starter packs, classic tins and multi-sets, featuring rare cards like ‘Golden Ballers’ and ‘Invincible’.
Arjun Choudhary, VP Growth, Instamart, said, "At Instamart, we're constantly looking to go beyond everyday essentials and bring consumers closer to what they love. We've seen a significant surge in hobby-led purchases on the platform, and football being a passion that unites millions across India, stands out strongly. With the FIFA World Cup around the corner, this partnership with Panini couldn't be better timed. We aim to make the thrill of collecting instantly accessible, whether it's a late-night pack opening or a last-minute gift.”
Ivam Faria, Managing Director, Panini Group, said, "India is one of our fastest-growing markets for football collectibles. By launching the FIFA 365 Adrenalyn XL™ 2026 collection, we are bringing the thrill of the stadium directly to the fans. Our partnership with Instamart ensures that collectors no longer have to wait days for their packs; they can start their hunt for rare cards instantly."
Jiggy George, Founder & CEO of Dream Theatre, said, "At Dream Theatre, our mission has always been to bring the best of global toy and collectible brands to the Indian Consumer Indian children and enthusiasts. The FIFA 365 Adrenalyn XL™ series is a cultural phenomenon. By leveraging Instamart’s unparalleled hyper-local network, we are making professional-grade football cards accessible to every neighbourhood in the country."
The collection is currently available across major metros including Mumbai, Delhi NCR, Bengaluru, Pune and Kolkata, with plans to expand into additional Tier 1 and Tier 2 cities in phases.
