InsuranceDekho has launched ‘Bharat Dekho, Badh Raha Hai’, a brand anthem built around the company’s focus on expanding insurance access, trust and service across India.
The campaign centres on the role of InsuranceDekho’s digital advisors, who serve as a local point of contact for customers in smaller towns and villages. The company said it has a network of 640,272 digital advisors across 1,531 locations, through which it has facilitated insurance policy issuance in deeper markets while giving customers access to a wider choice of insurance products.
The anthem builds on InsuranceDekho’s existing ‘Khul Kar Khelo’ vision, which focuses on enabling its partners to build their businesses and pursue growth with confidence.
The film features stories of partners whose work with InsuranceDekho has contributed to personal financial milestones. These include an auto driver who built his own home, a father who repaid a long-standing loan, and a husband who was able to buy an air conditioner for his family and get his house painted ahead of a festival.
The company said the anthem will be followed by a series of features highlighting more such partner stories.
“Bharat is changing every day, and our journey has been about staying present in that change: across cities, towns and villages. Bharat Dekho, Badh Raha Hai celebrates the people making that possible: the advisors and partners whose dreams are within reach because of what they've built with us. For us, InsuranceDekho's growth is meaningful only when it shows up in their lives first, and through them, in a more protected, more confident Bharat,” said Abhishek Bansal, CEO – Insurance Business, InsuranceDekho.
“Insurance in India has always had a trust problem before it had a distribution problem: people don't buy a policy from a company; they buy it from someone they trust. That's exactly what our 640,272 digital partners solve for, one relationship at a time, in towns where insurance penetration has been a challenge. This anthem is insurance access set to music - our mission, in the words of the people actually building that trust,” added Joyeeta Ghosal, Head of Marketing, InsuranceDekho.
The campaign will run across digital and social platforms, followed by a digital series featuring stories from InsuranceDekho’s partners.
