Eyewear brand John Jacobs has launched its latest campaign, Coastline, in collaboration with actor Abhay Deol. The campaign explores themes of travel and personal discovery, and is set against the backdrop of a restored Goan estate.
The visuals highlight architectural features such as courtyards, tiled floors, and aged surfaces, reflecting elements of coastal design. The eyewear collection includes frames influenced by coastal landscapes, with earthy colours, tortoiseshell patterns, and tones inspired by the sea and sky. The designs also feature minimalist detailing.
Sumit Chawla, Assistant Vice President Marketing, John Jacobs, said: “With Coastline, we wanted to design eyewear that feels like a true companion in every journey. Abhay was the natural choice as his contemplative aura and love for exploring undiscovered paths embody exactly what the campaign stands for.”
View this post on Instagram
Speaking about the campaign, Abhay Deol said: “For me, travel isn’t about how far you go, but how deeply you connect. It’s about slowing down, listening to the silence, and letting a place become a part of you. That’s why Coastline felt natural, it reflects the unhurried, reflective way I see the world.”
The campaign presents a view of travel that focuses on connection and observation rather than destination.
