Budweiser 0.0 brought the ICC Men’s T20 World Cup Trophy to Lollapalooza India 2026 as part of the official Trophy Tour, placing the trophy on display at the Budweiser Brew District on 24 January.
The activation took place in Mumbai and allowed festival attendees to view the trophy during the music event, bringing together cricket fans and festival-goers in a shared setting.
Former international cricketer Jonty Rhodes was present at the venue, hosting the Trophy Tour experience and interacting with fans.
Commenting on his presence at Budweiser 0.0’s Trophy Tour, Jonny Rhodes said, “The World Cup Trophy represents years of passion, competition, and dreams. To see it shared with fans at Lollapalooza, especially with a younger, music-first audience, was powerful. It’s a great reminder that the spirit of cricket continues to evolve and find new stages.”
Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India, said, “Lollapalooza India gave us the opportunity to bring together two powerful passions in a way that felt natural and fan-led. By placing the ICC Men’s T20 World Cup Trophy within the festival, we gave fans a chance to engage with the game they love in a completely different setting. For Budweiser 0.0, this is what meaningful brand building looks like, when sport, music, and community come together, and fans feel part of something iconic.”
Budweiser 0.0 also supported the BUDX Stage at the festival, which featured performances across the weekend and concluded with Linkin Park closing the event.
The initiative marked Budweiser 0.0’s integration of the ICC Men’s T20 World Cup Trophy Tour into Lollapalooza India, extending the tournament’s presence beyond traditional cricket venues.
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