Dhruv Vohra is stepping into a new role at Meta as Managing Director, Global Business Group, Southeast Asia, returning to a Southeast Asia-focused mandate after more than seven years with the company.
Vohra will lead Meta’s commercial business across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, reporting to Benjamin Joe, Vice President, Asia Pacific, Meta. His remit will include working with advertisers and agencies across the region, with a focus on AI, messaging and Meta’s family of apps, as well as overseeing partnerships across Southeast Asia.
“Southeast Asia is one of Meta’s fastest-growing business regions, and the work ahead is helping businesses leverage AI and messaging at the pace their customers already expect,” Joe says.
Vohra moves from his current role as Managing Director, Small and Medium Business (SMB) Group, Asia Pacific, which he has held since April 2023. He previously served as Managing Director, Meta Business Group, Mid-Market, Southeast Asia, between October 2021 and April 2023.
He joined Meta in August 2019 as Director and Head of Sales for ecommerce and digital-native businesses. Since then, his roles have spanned ecommerce, mid-market and SMB businesses.
Vohra points to the evolution of Southeast Asia’s digital and ecommerce landscape since he joined Meta, particularly the shift towards conversational commerce. He notes that consumers are increasingly discovering products, seeking information, comparing options and completing purchases through chat, while businesses are also turning to AI for customer interactions, including through Meta Business Agent.
His experience working with SMBs across Asia Pacific will now feed into his Southeast Asia mandate, as businesses across the region continue to experiment with new technologies and products.
Before Meta, Vohra spent more than eight years at Google, beginning in India as Industry Manager, Multi Sector in 2011 before moving to Singapore. His roles there included Industry Manager for domestic businesses, Head of Industry, Tech & Telecom, Southeast Asia, and Industry Lead, Apps, Commerce and Entertainment, APAC.
Vohra also writes Meta’s LinkedIn newsletter Small to Scale: Inside APAC’s Innovative SMBs and has contributed to its SYNC Southeast Asia thought-leadership series on digital consumer behaviour and ecommerce. He also served as an external adviser to Bain & Company between June 2022 and January 2025.
