MiQ, a global programmatic leader, today announced that it is acquiring Rocket Lab, a mobile app growth hub. The acquisition builds MiQ’s mobile in-app capabilities and strengthens MiQ’s expansion into growth markets.
MiQ has chosen Rocket Lab to accelerate in-app performance as a core product capability. It will also help MiQ enhance Sigma, its AI-powered operating system by integrating critical mobile and regional data into its 700 trillion signals ecosystem. With Rocket Lab’s capabilities, MiQ can enable more precise, performance-driven strategies for brands operating in an increasingly mobile-first world.
With a strong regional footprint across Latin America including Argentina, Brazil, Mexico, and Uruguay, Rocket Lab brings deep expertise in user acquisition and engagement at scale. MiQ clients will now benefit from Rocket Lab’s app growth solutions, while MiQ will support Rocket Lab in scaling across its fastest-growing regions, particularly in APAC.
“This acquisition is a strategic step forward in our commitment to helping clients accelerate customer acquisition through smarter, data-driven marketing,” said Gurman Hundal, Co-Founder and Global CEO, MiQ. “By giving global brands and agencies access to our first mobile-app offering through Rocket Lab's AI capabilities, we'll deliver better performance that will continue to strengthen over time. With Rocket Lab’s expertise, we can offer even more tailored solutions that drive real business outcomes, ensuring our clients stay ahead in an increasingly mobile and connected world. We will use Rocket Lab's rich data and capabilities to unlock powerful new insights especially for those looking to grow in dynamic markets across Latin America and Asia.”
“Combining our mobile strategy with MiQ’s AI-powered technology reinforces our positioning as an App Growth Hub, bringing unparalleled strength to our multi-solutions ecosystem and accelerating how brands scale their apps globally,” said Juan Echavarria Coll, Founder and CEO of Rocket Lab.
Rocket Lab will operate as an independent business unit under MiQ’s ownership and continue to be led by Juan Echavarria Coll as CEO, ensuring continuity for clients, partners, and employees. There will be no changes to the organizational structure of either company.
