Miraggio has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition handbag and accessories collection inspired by the television series FRIENDS.
Launched in limited quantities, the collection was available from 1st August 2026. The campaign combines social-first content, creator partnerships, public relations and digital storytelling to drive engagement around the collection. A key highlight is a premium PR box inspired by the show's iconic orange couch, featuring the FRIENDS Lobster AirPods Case and FRIENDS Pizza Coin Pouch.
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Speaking about the collaboration, Mohit Jain, Founder and CEO, Miraggio, said, “At MIRAGGIO, collaborations are never just about creating products; they're about building cultural moments that our community genuinely wants to be a part of. FRIENDS gave us an opportunity to interpret one of the world's most loved stories through our own design language while creating a campaign that unfolds across multiple touchpoints. Every element, from the campaign visuals to the media experience and digital conversations, has been designed to invite audiences into the world of the collaboration rather than simply introducing a new collection. As we continue to grow, global partnerships will remain an important part of how we build the MIRAGGIO brand."
Through the collaboration, Miraggio aims to strengthen its portfolio of licensed collections while creating brand experiences that extend beyond product launches and engage consumers across multiple touchpoints.
