Mohey, in collaboration with creative agency Talented, has launched a new festive campaign titled Mohey Rang Do..., aimed at highlighting the brand’s broad range of colours. The campaign is currently live across 15 states, featured on billboards and in over 150 retail locations, alongside a digital presence.
At the core of the campaign is the idea that for many women, colour is a form of self-expression. Moving away from the conventional festive palette of reds and greens, Mohey has expanded its offering to include a wide spectrum of shades — from Coral Pink and Midnight Blue to Dusty Cerulean and Misty Green.
Talented approached the concept by using colour not only as a design element but also as a strategic focus. The campaign includes visuals resembling Pantone cards to present the collection with a consistent design theme.
“Fashion campaigns often look alike. With Mohey Rang Do..., we wanted to break that monotony by letting Mohey’s true strength shine — its colours. By putting the brand name directly into the campaign line, we showcased ensembles in a way that was both unique and instantly ownable. The Pantone card became our visual device, giving the campaign a distinctive design language. More than anything, we wanted audiences to feel: if you can think of a shade, Mohey has it,” said Tanima Kohli and Shania Pereira, Creatives at Talented.
Photographer Manish Chaturvedi said, “Photographing Mohey Rang Do... felt like witnessing a Pantone deck come alive, not on paper, but in flowing fabric. We built the set with deliberate neutrality and kept the lighting meticulously consistent to eliminate colour cast.”
The campaign focuses on colour as a consistent theme, rather than aligning with short-term trends. It aims to present Mohey as a brand where variety in colour is integral to its identity.
With Mohey Rang Do..., the brand encourages customers to explore a wider palette during the festive season.
