Nat Habit, an Ayurveda-rooted beauty and wellness brand, has launched a new campaign film titled ‘#GoFlakeZero’ for its Anti-Dandruff Beracyl™ Shampoo.
Building on the momentum of the brand’s ‘The End of the Dandruff Trade-Off’ campaign, the new digital-first film takes a concept-led approach to one of India’s most persistent scalp concerns—recurring dandruff.
Set around the idea of dandruff behaving like an unwanted house guest that simply refuses to leave, the film captures the everyday frustration of consumers who continue to struggle with flakes despite repeatedly trying different solutions.
Commenting on the campaign, Swagatika Das CEO & Co-founder, Nat Habit said, “The ‘#GoFlakeZero’ digital-first brand film marks an important step in showcasing the power of modern Ayurveda, backed by strong R&D and science-led innovation, while staying true to our 100% natural roots. Through this campaign, we wanted to shift the conversation from short-term dandruff relief to long-term scalp health. Consumers have been conditioned to accept recurring dandruff as normal, without questioning why temporary fixes fail to solve the problem completely. With Nat Habit’s Anti-Dandruff Navdha Shampoo, consumers deserve solutions that eliminate dandruff, not simply manage it.”
Gaurav Agarwal, Co-Founder, Nat Habit added, “Consumers today are becoming far more aware of what recurring dandruff actually means. It’s no longer just about flakes on the shoulder, people are beginning to connect it with scalp health, oil balance, stress, even lifestyle habits. We wanted the film to reflect that evolving awareness while still keeping it entertaining and relatable.”
The DVC is live across Instagram, YouTube and Nat Habit’s digital platforms, with wider amplification planned.
