Anecdot Culture Studio, a global storytelling-first brand and culture consultancy, has secured the mandate to lead Influencer Advocacy and Culture Building for Ola Electric.
The agency will be tasked with crafting a creator-first influence strategy and a storytelling framework aimed at helping everyday Indians emotionally resonate with and adopt electric mobility as a part of their lifestyle and identity.
“Culture isn’t built in boardrooms — it’s shaped in living rooms, timelines, and everyday conversations,” said Mohit Kharbanda, Founder & CEO, Anecdot Culture Studio. “With Ola Electric, we’re not just selling a product; we’re redefining aspiration and building a generational movement.”
Anecdot’s approach will span regional creators to national voices, digital storytelling IPs, and grassroots-led activations, aiming to embed electric mobility into the social fabric of India. The agency is focused on turning influencers into storytellers, users into believers, and clean mobility into a proudly local and lived experience.
Launched less than a year ago, the studio has already partnered with brands like Royal Enfield, MG Motor India, Honda Cars, Hindustan Coca-Cola Beverages, and Education New Zealand.
