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Ola Electric Awards Influencer Marketing Mandate to Anecdot Culture Studio

The agency will span regional creators to national voices, digital storytelling IPs, and grassroots-led activations, aiming to embed electric mobility into the social fabric of India.

BY TEAM IMPACT
20th May 2025
Ola Electric Awards Influencer Marketing Mandate to Anecdot Culture Studio

Anecdot Culture Studio, a global storytelling-first brand and culture consultancy, has secured the mandate to lead Influencer Advocacy and Culture Building for Ola Electric.

The agency will be tasked with crafting a creator-first influence strategy and a storytelling framework aimed at helping everyday Indians emotionally resonate with and adopt electric mobility as a part of their lifestyle and identity.

“Culture isn’t built in boardrooms — it’s shaped in living rooms, timelines, and everyday conversations,” said Mohit Kharbanda, Founder & CEO, Anecdot Culture Studio. “With Ola Electric, we’re not just selling a product; we’re redefining aspiration and building a generational movement.”

Anecdot’s approach will span regional creators to national voices, digital storytelling IPs, and grassroots-led activations, aiming to embed electric mobility into the social fabric of India. The agency is focused on turning influencers into storytellers, users into believers, and clean mobility into a proudly local and lived experience.

Launched less than a year ago, the studio has already partnered with brands like Royal Enfield, MG Motor India, Honda Cars, Hindustan Coca-Cola Beverages, and Education New Zealand.

  • TAGS :
  • Ola Electric
  • Anecdot Culture Studio
  • Mohit Kharbanda
  • Bhavish Aggarwal

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