OPPO India has unveiled ‘Jitna Bada Dil, Utni Badi Selfie’, its latest campaign for the OPPO F35 Series, featuring actors Bobby Deol and Divyenndu Sharma. Built around the phone’s Group Selfie Expert proposition, the three-film campaign uses humour to explore the familiar challenge of fitting everyone into a single selfie.
Set across larger-than-life social situations, the films feature a mohalla coming together, a crowded family gathering and an enthusiastic fan club trying to get the perfect shot. Through these scenarios, the campaign focuses on the chaos and spontaneity that often accompany group photographs, while positioning the smartphone’s wide-angle selfie capability as the solution.
Bobby Deol, Actor, said, “I think the best pictures are the ones that capture a feeling, not just a face. And when you’re with your people, the last thing you want is to decide who gets left out of the frame. ‘Jitna Bada Dil, Utni Badi Selfie’ celebrates exactly that spirit, the more people you have around you, the bigger the moment becomes. With the OPPO F35 Series’ Group Selfie Expert experience, you can bring everyone into the shot and let the memory be as big as the moment itself.”
Divyenndu Sharma, Actor, said, “A group selfie in India is rarely just a selfie, it’s five people calling over three more people, someone shouting ‘thoda aur peeche!’ and everyone trying to squeeze into one frame! That chaos is actually what makes these moments so memorable. I loved that ‘Jitna Bada Dil, Utni Badi Selfie’ turns this very Indian experience into a story about making room for everyone. The OPPO F35 Series makes that easier with its Group Selfie Expert experience, so nobody has to be the person standing just outside the frame.”
Goldee Patnaik, Head of Communications, OPPO India, said, “The F Series has always been rooted in understanding the realities of everyday consumers, and as the way we capture and share our lives evolves, so does the role of the smartphone. With the F35 Series, we are building on the F Series legacy while bringing imaging to the forefront. ‘Jitna Bada Dil, Utni Badi Selfie’ brings this proposition to life in a simple and entertaining way because some of our most memorable moments are the ones we experience together. Whether it is a family gathering, a neighbourhood celebration or a moment with people we admire, shared experiences bring people closer and foster a culture of togetherness. The F35 Series is designed to make sure everyone has a place in the frame. The Group Selfie Expert experience, powered by its 50MP Ultra-Wide Natural Selfie Camera, reflects our belief that technology can bring people together and help them capture, share and celebrate the moments that matter.”
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The campaign is built around the idea that a bigger group should not mean leaving someone out of the frame. The films use exaggerated but familiar situations to bring this insight to life, with Deol and Sharma at the centre of the storytelling.
The OPPO F35 Series features a 50MP Ultra-Wide Natural Selfie Camera with a 100° field of view, designed to accommodate more people in a single frame. The campaign also incorporates the phone’s 50MP Rear Camera with OIS, 4K Ultra-Clear Video and AI Remix Collage, integrating the features into the stories rather than presenting them as standalone specifications.
The campaign draws on settings such as family gatherings, neighbourhood celebrations and fan moments, where the photograph is often about capturing everyone who was part of the occasion. The pairing of Deol and Sharma adds a comic layer to these situations while keeping the product proposition at the centre.
The three films will roll out across OPPO India’s digital platforms, social media channels and video networks.
