Oriflame has appointed Kenneth Benaim Campbell as its Chief Executive Officer, effective immediately.
Campbell brings more than 30 years of international leadership experience, including a 27-year career at L’Oréal, where he held senior roles across Europe, Asia and Latin America. His experience spans markets including Germany, Spain, the UK, Mexico, Taiwan, China and India.
Most recently, Campbell served as President, Europe and North America, at Lipton Teas & Infusions, where he led the branded beverage business through a period of growth and transformation.
Robert Bensoussan, Chairman of the Oriflame Board, commented, “Kenneth is an exceptional international leader with deep beauty industry expertise, extensive global experience and a strong track record of building brands, developing people and delivering results. The Board unanimously believes he is the right leader to guide Oriflame through its next phase of development and growth.”
He succeeds Anna Malmhake, who is stepping down after three years as CEO and President. During her tenure, Malmhake oversaw Oriflame’s recapitalisation and launched its transformation strategy.
Robert Bensoussan added: “I would also like to thank Anna for her leadership and commitment during an important period in Oriflame’s history. Under her leadership, the company successfully completed its refinancing and made significant progress in strengthening the business and advancing its transformation.”
Kenneth Benaim Campbell said, “I am honoured to join Oriflame. What attracted me most is the company’s unique entrepreneurial model, strong beauty heritage, talented people and global community of Beauty Entrepreneurs. I look forward to working closely with teams around the world to build on the progress already achieved and unlock the significant opportunities ahead.”
Edyta Kurek, Senior Vice President and GM, Oriflame India, said, “As we transition into this next phase of growth, we look forward to working closely with Kenneth and drawing on the depth of experience and perspective he brings from the beauty industry and across diverse markets. With more than 30 years in India, Oriflame has built a strong business and a growing community of consumers and Beauty Entrepreneurs, and we look forward to building on this foundation and creating greater value as we continue to grow Oriflame in India.”
As the company approaches its 60th anniversary, Campbell will lead Oriflame’s next phase of growth, with a focus on supporting its Beauty Entrepreneurs and advancing its transformation plans.
